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A lifter at deadlift lockout in a garage gym at night, wearing the black Outline Hoodie

Drop 01 — available now

Your next
self is waiting.

Gym apparel for the work between who you are and who you're becoming. Heavyweight, hard-wearing, made to be trained in.

Drop 01 · V.01 – V.24

The first version

The idea

You don't find your next self.
You train it.

  1. 01

    Show up

    Your next self isn't built on good days. It's built on the days you didn't feel like it and went anyway.

  2. 02

    Add one

    One more rep. One more plate. One more early morning. Progress is small, and it's always one more than last time.

  3. 03

    Repeat

    Nobody becomes someone new in a week. They become them in a thousand ordinary sessions nobody else saw.

A woman catching her breath on a rower in the Baseline Legging and Brace Bra

Line

Train

For the hard part of the session.

A man resting on a plyo box after a session in the Next Rep Jogger and Foundation Tee

Line

Recover

For the walk in and the drive home.

The mark

Half done. On purpose.

Every piece carries the same mark. NEXT is filled in. SELF is only an outline. That's the part you're still building, and the part that only you can fill in.

It's not a finish line. Nobody finishes. There's only the next version.

260–400
gsm heavyweights
4-way
stretch on every short
Pre-shrunk
cotton, so the fit you buy is the fit you keep
30 days
to return anything unworn
An empty gym at 6am, one person walking in

Tomorrow, 6am

Be the one
who shows up.

Gear up